Business Group Logistics — a leading 3PL operator in Ukraine with 30 years of experience, providing a full range of services: from international freight forwarding to fulfillment and customs clearance.

The UX/UI redesign project, implemented in synergy between marketers (WHY NOT GROUP), designers (Revend Group), and developers (FamilyLab), aimed to create a modern technological platform. The updated website became a visual confirmation of the company’s scale, simplifying communication with customers and emphasizing the brand’s expertise in the agricultural sector, FMCG, and e-commerce.

Key features of Business Group Logistics:

• Geography: national and international coverage.
• Flexibility: adaptation to the client’s industry.
• Technological capabilities: ERP integration, telematics, warehouse automation.
• Strong expertise: 30 years on the market, stable partnerships.

The website redesign became a necessary step to communicate these advantages to a wide audience in a clear, convenient, and modern format.

Initial Project Objectives

1. Turn the website into a central communication hub for clients, where the required service can be easily found.
2. Present all areas of expertise (FMCG, agribusiness, industry, e-commerce, international logistics).
3. Refresh the visual style in line with the company’s positioning as a reliable and innovative partner.

Process and Solutions

An audit of the previous website version revealed three key issues: excessive text, confusing navigation, and the lack of clear calls to action (CTAs). These factors complicated information perception and hindered the conversion of visitors into clients.

Based on the audit, we developed a UX strategy focused on fast and intuitive access to information. The homepage was transformed into a strategic hub, while the service sections were enhanced with a system of interactive cards for easier exploration. The “About the Company” section was reinforced with real metrics to increase trust, and the path to contact was максимально simplified through concise forms and an interactive map.

Design Concept

The concept combines principles of clarity and trust, implemented through a strict grid, clean shapes, and expressive typography. Interface dynamism is emphasized by carefully crafted scroll animations for metrics and service cards, while the integrated “BGL 2025” dashboard visually presents up-to-date performance indicators, making the platform highly informative and modern.

UI Kit and Visual Language

We integrated the website design into the brand’s overall visual identity system, using partner-developed materials as a foundation — from presentation assets to warehouse logistics diagrams. This approach allowed us not only to preserve brand recognition but also to strengthen it in the digital environment through proprietary typography and a strategic color palette: deep blue conveys the reliability of a 3PL operator, bright green highlights continuous growth, and neutral gray emphasizes the technological nature of the processes.

Functional Solutions

Special attention was paid to functionality and ease of interaction. We integrated quick inquiry forms into every service section to increase conversion rates and developed an interactive route map that clearly demonstrates the scale of the company’s international coverage. Thanks to a fully responsive approach, the website delivers a flawless user experience across all devices — from desktop computers to smartphones — ensuring stable performance and correct content display in any context.

Visual Style and Aesthetics

The new visual concept is based on principles of clarity and functionality. We abandoned overloaded backgrounds in favor of concise accent blocks that focus attention on the content. The brand’s aesthetic is reinforced by authentic photographs of warehouses and transport, processed in a consistent brand style. Combined with clear infographics of logistics cycles, they make complex processes easy to understand. A sense of completeness is added through thoughtful micro-interactions — smooth transitions, animated counters, and interactive effects that make interaction with the website feel lively and contemporary.

Project Results

The launch of the new website version became a powerful driver for brand growth. Thanks to intuitive navigation and clear visual accents, the average time users spent on the website increased by 42%. The updated platform not only strengthened the company’s positioning as a modern, technology-driven leader that communicates its values through every interface detail, but also evolved into an effective marketing tool. Full CRM integration, along with the introduction of blog and case study sections, opened new opportunities for customer acquisition and business scaling in the digital environment.

Conclusion

The Business Group Logistics redesign became more than a visual refresh — it is a sales and communication tool that reflects the company’s leadership in the industry. Modern UX/UI helped highlight competitive advantages and made client interaction simple, clear, and efficient.